Health Promotion Board — H365 App Campaign
Turn One Day Into Day One
Get fitter. Eat healthier. Sleep better.
We all have health goals — goals that we hope to achieve "One Day". Our campaign inspires Singaporeans to shift their focus from the end result to the starting point, by taking their very first step with the Healthy 365 app.
A full 360 campaign stretches across TV, OOH, social and many more.
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Client: Health Promotion Board
Agency: Publicis Groupe
Role: Creative Lead for Art Direction, Typography & Animation Design & Campaign Execution
Year 2023
Agency: Publicis Groupe
Role: Creative Lead for Art Direction, Typography & Animation Design & Campaign Execution
Year 2023
Turned storyboard sketches into actual scenes
Designed Props for on-set
Prints went islandwide strategically in media buys such as Bus Stops, Train Stations, In-Trains and Double Decked Buses.
T H A N K Y O U F O R V I E W I N G
Creative Agency: Publicis Groupe
Executive Creative Director: Adrian Yeap
Creative Director: Jared Kang
Creative Lead: Wilson Foong (Art) & Shermin Ang (Copy)
Art Directors: Avril, Yong & Ben
Director: Peggy Goh
Video Production: Freeflow
